After a competitor has lost the account you have been hired to design a postcard. So that you can secure a long-term arrangement with your client you need to shine, but you are not sure what you need to do to knock their socks off. Risk alienating your clients and you don't need to go too far, although you don't need to look like the man they dumped. If you're not hired to revamp brand identity but instead to just make print advertising more effective, here are five postcard design tips that produce a lasting impression.
It is true that business people have lost faith in advertisements and marketing your business with print. It involves a very high price for return. After all you need to invest a few hundred pounds on a text advert surrounded by advertisements from your competitors? It's not going to stand out.
Fourth, integrate your USP statement into whatever that you do. Put it on every page of your site, in all your advertising and marketing, on your letterhead. Communicate it to employees, managers and your employees. Let it infuse into your company culture. Every time you talk to your clients, suppliers or employees . You can't just give lip service to your USP, you have to live it and breath it! It must become a part of you.
First things first, you must establish your credibility firmly - no point in losing them to girl or another guy down the street. You can easily do this by updating their information so that you can now keep in touch with them by eMail. Needless to say, a number of them are business clients, some are private, so you check sub-list your"list" to be able to only send appropriate messages. I.e. business customers might receive a fortnightly'business tips' newsletter, whereas your private customers only get birthday / anniversary / Christmas messages and so on for follow up.
Presenting your company in the best possible light is worth the investment. It is worth the time, energy and money to get it right. Your site is the link between your business and your clients. The quality of a website's design and performance tell a lot about a company and its values.
Back"B.W." (Before Sites ), before the world wide web, there were plenty of ways to market a company, and those ways still do work: Advertisements in magazines, catalogues, postcards, brochures, word-of-mouth, social and networking events. Lots of ways.
A brochure is worth the time to create it, as you can tell. You can direct them to your Web site to order or for more information As soon as you pull people in with benefits and your great headline. You will at least increase visitors to your Web site with brochures, if the person doesn't buy from you!